Core Opportunities for Skincare in the BRIC Markets
The Brazil, Russia, India and China markets have helped many of the world’s leading cosmetic manufacturers to counteract the effect of the stagnant or falling demand felt in western markets over recent years. However, these markets are fast-moving and constantly evolving, so staying one step ahead of those trends is vital to an effective strategy. This presentation will lift the lid on what sort of cosmetic and personal care products consumers are looking for in those markets and which ingredients are in demand as a result.
Simon Pitman, Virginia Lee and Martin Rudolph
Simon Pitman has worked as a B2B journalist for over 15 years and has been editor of the Cosmetic Design websites for the past six years. During that time CosmeticsDesign-Europe.com and CosmeticsDesign.com US have been developed into the leading online resource for the latest news in the cosmetics ingredients category. Simon has reported on all the key skin care ingredient trends, documenting areas such as anti-aging, natural and organic, actives and whitening.
Senior Research Analyst
Virginia Lee is a senior research analyst at Euromonitor International. In her role, she helps Euromonitor’s clients make informed strategic decisions by providing insights into consumer trends, new products, and retail channel developments. She is a frequent speaker at industry conferences. Virginia is regularly quoted in the press including Women’s Wear Daily, the Wall Street Journal, the New York Times, Time, Brandweek, and the Financial Times.
Dr. Martin Rudolph
Head of Product Development
Dr. Martin Rudolph joined Beiersdorf AG in 1988 as Head of Biochemical Analysis Department in the former pharma division. Shortly after in 1990, he won the Beiersdorf Research Prize. In 1993 he moved to the consumer division and held various leading positions in the prototyping and product development department. 2003 he was appointed Corporate Vice President Product Development. In 2006 he was appointed Corporate Vice President Global Marketing Services (Innovation Management, Consumer & Market Intelligence, Global Media Planning, Corporate Project BRANDS). Since 2010, he is Corporate Vice President leading Corporate Development within R&D (Pre-Development, Formula Management, Regional R&D, Fragrance Management, Raw Material Portfolio & Supplier Network). Martin Rudolph studied food chemistry in Hamburg. His doctoral thesis focussed on „The Beta-Blocker Carazolol and its Metabolites – Residue Analysis and Metabolism“.