How Beverage Industry Should Respond to Obesity
Industry has come under fire for the contribution of sugary soft drinks to overweight and obesity; according to the critics, consumers don't count the calories from soft drinks and end up consuming far too many.
This session will look at the challenges obesity poses to growth in the beverage sector - and the opportunities it throws up for healthier products and more responsible marketing. It will examine whether a soda tax is practical in Europe, and what the impact on businesses could be.
Jill Ardagh, Tam Fry and Salvatore Gabola
Jill Ardagh has been Director General of the British Soft Drinks Association for nearly ten years.
She started working in the food and drink industry in 1990, first as Director of European and International Policy at the Food and Drink Federation and then as Director of the British Meat Manufacturers’ Association.
Prior to that she was a consultant on government affairs to a range of business, industry and interest groups.
Tam Fry, Honorary Chairman, Child Growth Foundation, has spoken for children with growth problems since 1977. Initially, he tried to balance medical lobbying with his day job as a BBC Television producer but succumbed to the unequal struggle in 1988 and became involved full time with the charity.
In 2005 he joined the Board of the National Obesity Forum and is now their spokesperson.
Salvatore Gabola, based in Brussels, is the Director of Public Affairs for Coca-Cola Europe Group. He has also spent time directing public policy and stakeholder relations for Coca-Cola at a global level.
He has been actively involved in directing Coca-Cola’s public affairs strategy in Europe since July 2000, managing the company’s relationship with institutions and stakeholders across the European Union.
Salvatore first joined Coca-Cola in 1997 as Director of European Environmental Affairs. In 2003 and 2004 he was given several global assignments, including the leadership of the worldwide team that developed the company’s first ever global environment report.
Salvatore holds a post-graduate degree in European Affairs from the College of Europe in Bruges."
Caroline Scott-Thomas is a journalist specializing in the food and beverage industry. Writing for FoodNavigator-USA.com, her particular focus is the North American market, where soft drink consumption’s role in the obesity problem has been a hot topic for debate. Prior to completing a Masters degree in journalism from Edinburgh Napier University, she had spent five years working as a chef. She works from Decision News Media’s Montpellier office in the south of France.