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No more EU health claim guessing games: Pre- and probiotic marketing in 2012
Unless there is a last-minute stay of execution a la botanicals, pre- and probiotic health claim rebuffs are set to become law across the European Union in the first quarter of 2012. Six months after that, local inspectors will have carte blanche to enter retail outlets and strip products from shelves that are carrying non-authorised claims.
But many submissions are being reconsidered – could a different set of scientific criteria end up being applied to those that may permit the EU’s first approved pre- or probiotic claims?
Sebastián Romero Melchor and Shane Starling
Sebastián Romero Melchor
Founder & Managing Partner
Food Law Consultants
Sebastián Romero Melchor is the founder and managing partner of Food Law Consultants, the first Brussels-based Spanish firm specialised in food law at EU and Member-State levels. He obtained a Law degree at the Universtity of Deusto and a Masters degree (LL M) in EU Law at the College of Europe, in Bruges, Belgium. He has practised as a lawyer in English and Spanish top law firms and in the European Commission. Before establishing his own law firm he spent several years working as an associate lawyer at Uria Menendez, the Spanish leading law firm.
Shane Starling
Editor
NutraIngredients.com
Shane Starling is editor of NutraIngredients.com. He has been writing about the global food industry since 2001 on matters such as health claims, food marketing, food science, ingredient innovation and market trends. He has a degree in History and Literature from Curtin University in Perth, Australia and works from William Reed Business Media’s Montpellier office.
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