KEYNOTE: How to build a healthy snacks platform: The Peeled Snacks story

While working at a large CPG company in 2004, Noha identified a gap in the marketplace: real, simple, healthy food.
She launched Peeled Snacks to meet this consumer demand for clean labels and to motivate “big” food companies to follow suit. A decade later, the food world has evolved into a fast-changing and growing landscape, especially in healthy snacks.
Noha will talk about how small and large food companies can adapt to meet consumer needs and create strong connections to build their brands.

Elaine Watson & Noha Waibsnaider



Elaine Watson
Editor
FoodNavigator USA

Elaine has more than 15 years’ experience in multimedia business journalism and events management in the UK and the USA, covering subjects as diverse as industrial espionage, open innovation, and food labeling. She has also organized and chaired face-to-face and online events from seminars and round table debates to conferences on everything from radio-frequency ID tagging to the gluten-free market.


Noha Waibsnaider
Founder & president
Peeled Snacks

Noha Waibsnaider is a leading food entrepreneur and change maker in the healthy, real food movement. While working at Unilever in brand management, she learned about the preservatives, chemicals, and processing that fills most of our foods. Originally from Israel, Noha grew up on a diet of mostly unprocessed foods and snacking on dried fruit. She realized there was a big gap in the marketplace and an opportunity to create snacks that make people feel good about snacking, with food that tastes great and is naturally nutritious. In 2005, she launched Peeled Snacks, a pioneering clean-label organic food brand and maker of organic fruit snacks with no added sugar or preservatives. A decade later, the brand evolved to a larger healthy snack platform with Peas Please, savory veggie snacks. Their fruit and veggie snacks with simple, recognizable ingredients are sold nationwide in Target, Hudson News, Whole Foods, Wegmans, Sprouts, among others. Noha has been recognized as a White House Champion of Change, Women Presidents Organization’s 50 Fastest, JWI Woman to Watch, and Columbia Business School’s Distinguished Alumna.